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Research papers

Foresight and innovation

Product innovations are developed for a future market with future consumers. Engineers and decision makers need to understand both to be successful. The paper shows an empirically based framework which systematically integrates the people dimension...

Catalogue: Congress 2006: Foresight
Authors: Katja Henke, Markus Buchwald, Thomas Perry, Oliver Tabino
Companies: Deutsche Telekom, SINUS Markt- und Sozialforschung GmbH
September 17, 2006
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Citation

Henke, Buchwald, Perry and Tabino (2006a, September 17). Foresight and innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/foresight-and-innovation


Research papers

Eat the rich!

The paper shows two different sides of state-of-the-art qualitative market research and consulting: elucidating the impact of Constructivism on qualitative market research and its implication for the method of ethnographic interviewing...

Catalogue: Qualitative 2005
Authors: Kerstin Klar, Oliver Tabino
Company: SINUS Markt- und Sozialforschung GmbH
November 13, 2005
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Citation

Klar and Tabino (2005a, November 13). Eat the rich!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/eat-the-rich-


Research papers

The modern upper middle classes in Western and Central Eastern Europe

Recently, BankAustria Creditanstalt has successfully developed a strategy to target the upper mainstream market in Austria by using the Sinus-Milieu® approach. The extension of that strategy to the markets in Central and Eastern Europe is...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Agnieszka Krason, Michael Schipperges, Martin Mayr
Company: SINUS Markt- und Sozialforschung GmbH
March 30, 2003
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Citation

Krason, Schipperges and Mayr (2003a, March 30). The modern upper middle classes in Western and Central Eastern Europe . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-modern-upper-middle-classes-in-western-and-central-eastern-europe-


Research papers

The continued relevance of cultural diversity

With the growing internationalisation of markets it is not surprising that both researchers and marketers are more often intrigued by European communalities than differences. But generalisations across markets and countries, although quite plausible...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Norbert Homma
Company: SINUS Markt- und Sozialforschung GmbH
June 15, 1991
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Citation

Homma, N. (1991a, June 15). The continued relevance of cultural diversity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-continued-relevance-of-cultural-diversity


Research papers

Strategic target-group research: A new perspective for users

The task and objectives we set ourselves, and which brought us to SINUS, can be described as follows: 1. Identification of the existing market segments, along with the potential demand in the business and private flight market which is relevant for...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Michael Grande, Ulrich Becker
Company: SINUS Markt- und Sozialforschung GmbH
September 1, 1990
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Citation

Grande and Becker (1990a, September 01). Strategic target-group research: A new perspective for users . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategic-target-group-research-a-new-perspective-for-users-


Research papers

Strategic target-group research: A new perspective for users (German)

The task and objectives we set ourselves, and which brought us to SINUS, can be described as follows: 1. Identification of the existing market segments, along with the potential demand in the business and private flight market which is relevant for...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Michael Grande, Ulrich Becker
Company: SINUS Markt- und Sozialforschung GmbH
September 1, 1990
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Citation

Grande and Becker (1990a, September 01). Strategic target-group research: A new perspective for users (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategic-target-group-research-a-new-perspective-for-users-german-


Research papers

The internationalisation of everyday-life-research

This paper is about a new international approach to consumer research. The Approach uses the concept of Everyday-Life Research (EDL) which is derived from the principles of phenomenology, ethnomethodology, and social psychology seeking to understand...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Authors: Norbert Homma, Jorg Ueltzhoffer
Company: SINUS Markt- und Sozialforschung GmbH
June 15, 1990
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Citation

Homma and Ueltzhoffer (1990a, June 15). The internationalisation of everyday-life-research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-internationalisation-of-everyday-life-research


Research papers

Data management for conceptual design research

Generally speaking, the findings of market-research projects are compiled as tables or are presented verbally in the form of charts. However, this type of report is not always appropriate for certain occupational categories such as designers for...

Catalogue: ESOMAR Congress 1989
Authors: Claus Merbold, Gert Autz
Company: SINUS Markt- und Sozialforschung GmbH
September 1, 1989
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Citation

Merbold and Autz (1989a, September 01). Data management for conceptual design research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-management-for-conceptual-design-research


Research papers

Data management for conceptual design research (German)

Generally speaking, the findings of market-research projects are compiled as tables or are presented verbally in the form of charts. However, this type of report is not always appropriate for certain occupational categories such as designers for...

Catalogue: ESOMAR Congress 1989
Authors: Claus Merbold, Gert Autz
Company: SINUS Markt- und Sozialforschung GmbH
September 1, 1989
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Citation

Merbold and Autz (1989a, September 01). Data management for conceptual design research (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-management-for-conceptual-design-research-german-